DIGIPAKS

DIGIPAKS    
What is a Digipak ? 

          A digipak is a card CD case with folding parts.   
A FEW FACTS ABOUT DIGIPAKS ..

• Digipak- style packaging is often used for CD singles or special editions of CD albums
• Digipaks typically consist of a gate-fold (book-style), paperboard or card stock outer-binding with one or more plastic trays capable of holding a CD attached to the inside.

What does a Digipak look like ?

How does a digipak  benefit the artist ?

The front of the digipak will have some aspect of what the artist is trying to represent and what their predominate genre is. The digipak will most likely embody the theme and message that the album is supposed to create, increasing the popularity of the artist. 

Digipaks benefit the artist and their music as it is a promotional aspect of the music industry, which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music.

EXAMPLE OF A CURRENT DIGIPAK 

Front of 'Unapologetic' digipak

Inside of Rihanna's latest album digipak 'Unapologetic'
** Excuse the poor quality of the image, the images were taken by my iPhone from my person CD album/digipak**

Touching on the point mentioned above,that the album/digipak will most likely embody the theme and message of the album is definitely the case with this album. From an analytic point of view Rihanna promotes being an individual, in an edgy type of way in general. This particular digipak portrays a message of not caring about societies thoughts, breaking the rules and having fun. The front of the the digipak illustrates Rihanna naked with her latest tattoo connoting freedom to doing what she likes, and different words all over her body e.g 'Unapologetic' the title of the album is plastered across her breast and nipple, which would be portrayed as inappropriate however the message she is creating with this is she doesn't care who it offends she is going to carry on being herself and have fun doing it.

We have created the front-cover of our album now is the time to create the digipak ...

These are my personal ideas that I have come up with so far ..

More silhouettes to push forward the facelessness of the subject matter we are representing in our narrative.

The actual animated characters from the music video that carry the narrative.

Advice on peer pressure and losing virginity for our target audience (teenagers), I think this 
is a particularly good idea because conventionally artists promote their theme and message through their digipak, so by doing this it would promote the song as well as advise regarding the subject matter which could raise awareness that peer pressure is common and there are things that can be done to prevent this.