ANALYSIS OF LYRICS

FILLED IN SHOOTING SCHEDULE.

I HAVE FILLED IN THE SHOOTING SCHEDULE IN HOPE THAT WE CAN STICK TO THIS AFTER THE HALF TERM !

SHOOTING SCHEDULE

In order to prevent our last little blip that occurred on Saturday, I have prepared a shooting schedule on Microsoft word, to enhance our organisation, hopefully this will help. I hope to have this filled in and published on my blog by the end of this week.

FURTHER DELAYS...

Georgia and I planned to film a section of our music video on Saturday 27th October, so that we could get closer to finishing and have more time for editing.

              UNFORTUNATELY

The male protagonist had an emergency and could not make it ...

 WHAT WILL BE DONE TO PREVENT FURTHER FRUSTRATION & DELAY ? 

We have learnt from this event to plan filming days after school, that way we can keep an eye on the ensemble and protagonists where about with out worry of cancellation. 

TECHNICAL ISSUES

We had originally planned to use my brother's professional camera for the sake of our video looking better quality than it did in our AS project with the school's camera...

UNFORTUNATELY ..

There have been a few issues with getting this camera in preparation of us filming ..

I recognize that this issue could have been prevented if we were more organized in the where abouts of 

the camera.

WHAT WILL HAPPEN NEXT ?

If we still cannot get a hold of my brothers camera we can still get a hold of a school camera

to film the music video.

ANALYSIS OF 2 DIGIPAKS

In preparation for designing our own digipak it is essential to practice the skill of deconstructing music albums/digipaks

FRONT COVER

BACK COVER 

MIDDLE OF DIGIPAK

FRONT COVER 

BACK COVER

MIDDLE OF DIGIPAK

Unfortunately I could not find a sufficient image of the inside of the 'MJB' digipak, so the pictures I have taken with my iphone and commenting will have to do ...

MIS EN SCENE

COSTUME 

FEMALE PROTAGONIST :- 

Denim shorts - rep sexuality, attractions and lust

Student pass - rep age 

Cream/Ivory Jumper - connotes a sense of innocence 

White converse - connotes a sense of innocence
Black Leather Jacket - symbolizing the stereotype of clothing that rebels wear

MALE PROTAGONIST :- 

Black jeans - dark clothing to connote the facelessness of the male subject matter

Navy jumper - dark clothing to connote the facelessness of the male subject matter

Black air-force trainers - dark clothing to connote the facelessness of the male subject matter

ENSEMBLE CAST:- 

General smart student clothing, to connote age.

MAKE- UP 

FEMALE PROTAGONIST:- 

Dark around the eyes eg. mascara, eyeliner etc to connoting mystery & mischief.

PROPS

CONDOM reps SEXUALITY

iPHONE 4S reps TIME ERA , INTERTEXTUALITY OF MADONNA 

LOCATION

JUBILEE PARK reps INNOCENCE, AGE, ENVIRONMENT, CLASS 

GEORGIA'S HOUSE (BEDROOM) reps SEXUALITY, CLASS,  ENVIRONMENT 

LIGHTING 

LIGHTING IN THE FIRST LOCATION (JUBILEE PARK) = NATURAL LIGHTING - We have decided not to have any specific type of lighting  in this location/scene because we want it to be natural symbolizing the nature of the subject matter, it would also be unrealistic for us to alter the lighting with out making the music video look amateur.

LIGHTING IN THE SECOND LOCATION (GEORGIA'S HOUSE) = DIMMED LIGHTING - Dimmed lighting will only be apparent for a little while because we don't want to interfere with natural lighting, however the dimmed lighting will connote the darkness of peer pressure and what it could force a person to do.

ANNOUNCEMENT ...

I BET THIS IS THE BLOG ENTRY YOU'VE BEEN WAITING FOR ....

              

THE CAST OF 'DOUBLE D PRODUCTIONS' A2 MEDIA COURSEWORK IS

                                                        ..........

MALE PROTAGONIST - Praise Ntiamoah 
FEMALE PROTAGONIST - Tyler Donaldson

      Below is a special cast image that I have produced on paint. In my previous AS blog I took a single head shot of every cast member and put it onto my blog (http://tyler-calise.blogspot.co.uk/search?updated-max=2012-02-28T08:44:00-08:00&max-results=7&start=14&by-date=false), this time I wanted to be more creative so I have taken and picture of both protagonists from the back of them to symbolize the facelessness of the subject matter the idea that this situation could happen to anyone of that particular age is evident in the shots I have produced.  

         The image connotes the facelessness of the narrative in our video, I edited each singular photo in different shades of colours to represent different situations.      

ENSEMBLE 

Emmanuel Agyeman 

William Olaiya

Marios Diamantides 

Merissa Manning 

ORGANISATION IS KEY...

EQUIPMENT LIST: -

DIGITAL CAMERA

iPHONE 4S

APPLE MAC COMPUTER  (POST PRODUCTION)

TRIPOD

CONDOM

HEADPHONES

SHOT GLASSES

PILLOWS

As a pair we have decided that ORGANISATION is the KEY to the SUCCESS of our Music Video project, so we decided to make an equipment list with extensive technical equipment list including the post production, the list includes some of the on set props that will be used during filming.

REPRESENTATION IN YOUR MUSIC VIDEO.

REPRESENTATION

Above are the social groups that we plan to represent in our music video.

LETS DISSECT THIS IMAGE SHALL WE ...

TEENS:-

Teens are the most relevant social group to our music video production because the narrative subject matter is directed straight at teenagers and the issues particularly teen males face.

MALES:-

Our music video addresses males in particular because of our artist 'Vince Kidd',

who unconventionally sings about 

being 'Like A Virgin' (cover of Madonna's original). The address to males in our music video is unusual reflecting the unusual artist and his open attitude to being a homosexual and sexually active. Early entries in my blog would have been informative to the point about boys in society being peer pressured into being sexually active with females by "friends", this challenges the conventions of the artist as he is confident and not a heterosexual.

BLACK- AFRO CARIBBEAN

Our representation of ethnicity from our music video will be reflected off the target audience that we got to fill out our questionnaire and the area that the music video will be filmed in. The majority of Enfield, London is populated with Black-Afro Caribbeans (where are music video will be filmed).

INCOME BRACKET/STATUS (C-E)

Looking back to our AS thriller and how we looked at classes I think it would be appropriate to  categorize our representation of people and area to C-E (working class), the locations reflect working class environments e.g. Jubilee Park is in an urban area (first location) and the second location belongs to a working class household. The cast is also of working class background which is the representation of people as well as location.

TARGET AUDIENCE.

Target Audience

We have chosen an unconventional target audience for our narrative music video due to our unconventional artist who breaks every stereotype as far as we are concerned.

Vince Kidd is unconventional artist because he is a white male singing RnB/Soul and is homosexual.

He breaks genre conventions as white males conventionally sing pop or indie, other white artist that break these conventions are Adele and Amy Winehouse who also fall under the RnB/Soul genre.

Adele Adkins

Amy Winehouse

Our audience is deemed as unconventional because teenage males are never really associated with the word virginity, society automatically think about female teenagers. Our video narrative targets the issue of males being the victims of peer pressure to lose their virginity. 

To sum up our target audience are teenagers (male focused) based in London.

Summary of Target Audience:- 

Age:- 13+

Gender:- Predominantly males

Social Demographic:-  In terms of social demographics, it would be most likely to be the unemployed students who listen to our artist (Vince Kidd), it would be highly unlikely for upper class working adults to listen to a teenage homosexual.

Occupation:- Our target audience would generally not have an occupation as our target audience are early teens to late teens.

Style:-  The style of our artist is very urban, so this would be replicated onto our target audience.

MEDIA THEORIES

MEDIA THEORIES

EFFECTS THEORY:- 
Effects theory is the thing that suggests that audience are influenced by the text/media. Mass media/mass communication make people powerless to resist messages the media carries,consumers are 'drugged', 'addicted' or 'hypnotised'. Media effects theory is how media can effect society and how society effects the media. Some negative implications of this theory are when people copy violent/muderous acts that they see on television and apply them to reality ie. when the teenage boy Warren Lamblanc ( aged 17)  murdered his bestfriend Stefan Pakeerah ( aged 14) in 2004.

The link below gives you more of an insight into the Stefan Pakeerah's murder:-
http://news.bbc.co.uk/1/hi/england/leicestershire/3934277.stm
An audience that tends to see an audience as passive sees that exposure to particular aspects of media content can inflence the behaviour of the reader/viewer.

WHAT ELSE IS WRONG WITH EFFECTS THEORIES ?

•  Criticisms of the media using the effects model is often politically motivated.
• There is not real grounding of research and theory for this model.
• The media can often be positive rather than harmful

(Hypodermic syringe, Inoculation)      
What the media does to audiences. The messages in the media text are injected into the audience by the superier syringe-like media. The audience is powerless to resist it, the media work like a drug and the audience are 'drugged'/'addicted'.                        
USES AND GRATIFICATIONS:-
What audiences do with the media, users of the media use media texts to satisfy certain needs, based on Masclow's hierarchy of needs.

Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Masclow in his 1943 paper "A Theory of Human Motivation".Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, all of which focus on describing the stages of growth in humans. Maslow use the terms Physiological, Safety, Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern that human motivations generally move through.

U&G PROBLEMS:-

• We may not have a choice about what we can watch
• It neglects any aspects of the effects theories.
• It neglects socio-economic factors.

RECEPTION THEORY:-

• Nation wide audience (Dallas, Seinfield) - Different social/economic groups watched the same TV programme, interviews reveal different readings of the same text:-                                                        Dominant(Hegemonic) reading:-Reader shares the encoded meanings of the text.                               Negotiated reading:- Reader shares some of the embedded ideologies but not all.                               Oppositional(Counter-hegemonic)reading:- The reader does not share the programme's code and rejects the preferred reading. 

• Members of the same subculture tend to decode text in the same way.                                              
• Different social/culture groups watched the same TV programmes
• Interviews reveal different readings of the same text.
• Often the opposite to effects theories because it sees media consumption as active and not passive.
• The theory suggests that media texts are polysemic.
• Research examines social, cultural, economic, gender and sexuality as influence on the reading of media texts.

                   ACTIVE vs PASSIVE

HISTORICAL STUFF/ KEY EVIDENCE FOR THE EFFECTS MODEL:-

• FRANKFURT SCHOOL:- Theorised in the 1920s and 30s, Maxist German intellectuals reacting against Nazi propaganda and US advertising - suggested the power of big corporations and the state to control how we think.

• Rise of TV in the 50s and 60s - fear of danger to children.

• Influence of behavioural scientists (think of pavlovs dogs) - Media may reinforce attitudes through repetition.

BOBO DOLL EXPERIMENT(1963) (Controversial piece of research):- Bandura and Walters - children imitate adult behaviour  this theory was used to suggest this theory. It was concluded that that children will imitate violent media, however there have been problems found with this experiment, it was said that there were problems with the methodology and question of the experiment proving that the children imitate violent media. The effects theory backed up by Bobo doll experiment is still the forefront theory used by politicians, some parts of the media and some religious organisations in attributing violence to the consumption of media texts.

Below are more examples of violent factors:-

•  The film 'Childs Play 3' in the murder of James Bulger. (1993)
• The film 'A Clockwork Orange' in a number of rapes and violent attacks. (1971)
• The film 'Severence' in the murder of Simon Everitt. (2006)

• In each case there was a media and political outcry for the texts to be banned. 
• In some cases laws were changed, films banned and newspapers demanded the burning of films.
• In each case it was found that no case could be proven to demonstrate a link between the texts and the violent acts.

The Effects model contributes to Moral Panics whereby:

• The media produces violent 'copycat' behaviour or mindless shopping in response to advertisements.
• The media produce inactivity, make us into students who wont pass their exams and make no effort to get a job.

TWO STEP FLOW:-

The Two step flow theory suggests that we are much more likely to be affected by the media if we discuss it with others. The 'Opinion Leader' is the one who has viewed the piece of media and then shares their interpretation with other media consumers.