- Video Recording
- Editing Processes
- Development of effects e.g. Chroma-Key or Green/Blue Screen
 |
| An example Of Green Screen |
The advertisement of high-quality colar videotape recorders and portable video cameras enabled them to produce promo videos quickly and cheaply, in comparison to the relatively high costs of using film.
A-HA
'Take on me'
A-ha's video changed the way that Music Videos were made in the 80s.
In the 1990's , a number of Technical Codes became common.
The most common form of editing was usually associated with the Music Promo fast cut montage.
Showing many images make it impossible to grasp on first viewing thus ensuring Multiple Viewing. e.g. Queen - Bohemian Rhapsody
The most common form of editing was usually associated with the Music Promo fast cut montage.
Showing many images make it impossible to grasp on first viewing thus ensuring Multiple Viewing. e.g. Queen - Bohemian Rhapsody
Commonly Used Effects ...
Split screens & Colourisation
...
Artists then began to use Non-representational techniques, in which musical artist never shown... e.g. Lack of edits, Long take/steadicam
(Common experimentation)
e.g. Lisa Loeb
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