TARGET AUDIENCE.

Target Audience

We have chosen an unconventional target audience for our narrative music video due to our unconventional artist who breaks every stereotype as far as we are concerned.

Vince Kidd is unconventional artist because he is a white male singing RnB/Soul and is homosexual.

He breaks genre conventions as white males conventionally sing pop or indie, other white artist that break these conventions are Adele and Amy Winehouse who also fall under the RnB/Soul genre.

Adele Adkins

Amy Winehouse

Our audience is deemed as unconventional because teenage males are never really associated with the word virginity, society automatically think about female teenagers. Our video narrative targets the issue of males being the victims of peer pressure to lose their virginity. 

To sum up our target audience are teenagers (male focused) based in London.

Summary of Target Audience:- 

Age:- 13+

Gender:- Predominantly males

Social Demographic:-  In terms of social demographics, it would be most likely to be the unemployed students who listen to our artist (Vince Kidd), it would be highly unlikely for upper class working adults to listen to a teenage homosexual.

Occupation:- Our target audience would generally not have an occupation as our target audience are early teens to late teens.

Style:-  The style of our artist is very urban, so this would be replicated onto our target audience.